SEO & Web Site Promotion

It takes more than a simple Web presence to attract visitors to your site. Impactiv offers the professional SEO (search engine optimization) and Internet marketing services you need to attract prospects.

Website Promotion, SEO and Internet Marketing Services

Your Web technology investment is the first step to Internet success but, like any other business initiative, you must market your Web site in order to complete. Changes in the search landscape are happening very quickly.  Just a year ago, businesses were able to maintain healthy returns with organic search and pay per click investments.  Social networking platforms like Facebook, Twitter and LinkedIn are substantially changing the online environment enabling customers to talk to their trusted friends, relatives and coworkers as opposed to advertisers about what they buy.  It also takes more than just good ratings on customer review sites since the public is becoming more distrustful of anonymous reviews.

Social Networking

If you have any doubt about the importance of social networking, check out this video from You Tube:

How to Get Started

Online success requires that you understand what your customers want and then create positive buzz about your brand. Start with a credible Web site that tells your story. A good Web site shows that you are a legitimate business.  Web search engine traffic and social media search are still based on keywords so choose your words carefully.  Next, join the party and make a good impression every day. Make sure you are spending the appropriate amount of time it takes to build a rapport with your online social network.  The more your prospects trust and relate to you, the more likely they are to do business with you.  Be careful about what you and your employees are saying on the Internet about your brand.  A good online reputation can catapult you into success but negative comments (even innocent mistakes) can send you into damage control mode.

Social Networking's Impact on Organic Search

Search ranking continues to change and evolve to include the social networking activity.  Google has introduced and opt-in service called Social Search which will return social networking content from personal connections along with traditional Web page content. What's more, the search results will be more real-time.  Companies that are using social networking will be more likely to get Internet traffic.

It is important to get the right resources and devise the right social networking strategy based on your specific market segment.  Consumer and youth oriented products are marketed very differently from business to business products.  No matter what your line of business, we can help you to explore the social networking landscape and create a social networking strategy for as effective and positive online marketing channel.

Pay Per Click

Pay per click is also alive and well, although you can expect to pay more for it in 2010.  Google is the largest search engine with more than 70% of the market. Google has personalized search to more accurately deliver search results based on user location, behavior and search intent. That means search results will become even more precise, and by default, deliver more buyers. More Internet sales means more competition for pay per click ad space.  Ads that link to Web pages with the greatest relevance to PPC keywords will be shown more often and cost less than those that are less relevant. We can help you to construct relevant Web pages and build a more effective pay per click campaign.

Impactiv Internet Marketing Services

• We perform a keyword study to determine demand in your market segment
• Analyze your Web competition based on relevant keywords
• Submit your Website to all major search engines
• Organic SEO services for Google, Yahoo, Bing and Ask
• Press releases highlighting your business
• Social networking planning and creative ideas to connect with your customers
• Pay per click and content ad campaigns
• Directory listing submissions and link building
• Analytics tools and training to understand the data
• Budget recommendations

Member: Search Engine Marketing Professional Organization

Call 1-877-999-3249 (1-877-WWW-EBIZ) or send an email via our contact page for a no obligation appointment to discuss you SEO requirements.